Privacy Policy for

Why this Privacy Statement?

Every person who visits or uses any of the Yamagata Europe websites:,, (the “Website”) could disclose a certain amount of personal data. The personal data is information which allows Yamagata Europe to potentially identify you as a natural person, regardless of whether we actually do this.

We undertake to only use and process your personal data in accordance with Belgian Act of 8 December 1992 on Privacy Protection (the “Privacy Act”) and the Regulation of 27 April 2016 on the Protection of Natural Persons with regard to the Processing of Personal Data (the “GDPR”).

What personal data do we collect?

We might process the following personal data:

  • Last name and first name;
  • E-mail address;
  • Telephone number;
  • Company Name;
  • VAT number;
  • Curriculum vitae;
  • Information with regard to your connection (IP-address, localization, etc.).

For which purposes are your personal data collected?

Yamagata Europe collects your personal data for the sole purpose of offering you a safe, optimised and personal user experience of our Website and the offered services, such as responding to your request. The processing of your personal data is therefore essential for the proper functioning of the Website and the provision of associated services.

Other purposes may include:

  • To manage the contractual relationship between you and ourselves;
  • To offer a personalised service to you by sending newsletters, offering personalised products, providing support and complaint follow-up;
  • To detect and protect you against fraud, mistakes and/or criminal behaviours;
  • Send promotional offers if you have expressly agreed to this (direct marketing). In this case, you remain free to withdraw your consent at any time.

[We also use cookies in order to recognise you and to offer you a personalised user experience, to remember technical choices (for example, language choices or a user profile), and to detect and correct any errors which might be present on the Website.

When visiting the website of Yamagata Europe, some data are being collected for statistical purposes. Such data is necessary to optimise your user experience. These data are your IP-address, probable location of consultation, hour and day of the consultation and the pages which are being consulted. When you visit the Website, you explicitly agree to this collection of data for statistical purposes.]

On which legal grounds do we collect your personal data?

According to article 6 of the GDPR, businesses can process personal data if it serves a legitimate interest, such as contacting our clients or sending promotional offers we think might interest you. Other information might also be collected in the course of our business relation and is needed to perform our end of the agreement.

Who is responsible for the processing?

We at Yamagata Europe are the controller, which means we are responsible for the processing and decide which personal data are being collected, the purposes for which they’re collected and the technical and organisational means we put in place to protect your data.

For your information, Yamagata Europe is free to rely on data processors. A processor is the person or company who processes your personal data on request and on behalf of Yamagata Europe. Each processor is of course required to ensure the security and confidentiality of your data.

Yamagata Europe relies on the following categories of processors: web agencies, hosting companies, CRM.

Who receives your personal data?

Your personal data are processed for internal use within Yamagata Europe only. Your personal data will not be sold, passed on or communicated to any third parties, except in case you have given us your explicit prior consent.

Yamagata Europe has taken every legal and technical precaution to avoid unauthorized access to and use of the data. In the event of a data breach, Yamagata Europe will immediately take every possible measure to limit the damages to a minimum.

How long do we store your personal data?

Your data is stored as long as necessary to achieve the ends pursued. They will be erased from our database as soon as they are no longer necessary for the purposes we collected them for or if you validly exercise your right to have them deleted.

What are your rights?

Your personal data are always processed for the legitimate purposes explained in point 5. They are collected and processed in an appropriate, relevant and non-excessive manner, and are not kept longer than necessary to achieve the intended purposes.

  1. Right to access: if you can prove your identity, you have the right to obtain information about the processing of your data, such as the right to know the purposes of the processing, the categories of data concerned, the categories of recipients to whom the data are transmitted, the criteria used to determine the data retention period, and the rights that you can exercise on your data.
  2. Right to rectification: inaccurate or incomplete personal data may be corrected.
  3. Right to erasure (or “right to be forgotten”): you also have the right to obtain the erasure of your personal data under certain conditions.
  4. Right to limitation of processing: in certain cases, you have the right to request the limitation of the processing of your personal data, especially in case of dispute as to the accuracy of the data, if the data are necessary in the context of legal proceedings or the time required to Yamagata Europe to verify that you can validly exercise your right to erasure.
  5. Right to object: you have the right to object at any time to the processing of your personal data for direct marketing purposes. Yamagata Europe will stop processing your personal data unless it can demonstrate that there are compelling legitimate reasons for the processing which prevail over your right to object.
  6. Right to data portability: you have the right to obtain any personal data which you have provided us in a structured, commonly used and machine readable format. At your request, this data may be transferred to another provider unless it is technically impossible.
  7. Right to withdraw your consent: you may withdraw your consent to the processing of your personal data at any time, for example for direct marketing purposes.

If you wish to exercise your rights, you must send a written request and proof of identity to Yamagata Europe, either by e-mail to  or by registered mail to Yamagata Europe, Zwijnaardsesteenweg 316, B9000 Gent, Belgium Att: DPO.

We will respond as soon as possible, and no later than one (1) month after receipt of the request.

Possibility to lodge a complaint

If you are not satisfied with the processing of your personal data by Yamagata Europe, you have the right to lodge a complaint with the competent Data Protection Authority (for Belgium:

Yamagata Europe reserves the right to modify this Privacy Policy at all times. Every substantial change will be clearly communicated to you – however, we do advise you to consult this document regularly.